In amid A/B testing, customizing targeted ads and formatting for altered agenda platforms, some architecture teams are tasked with campaigns that accommodate bags of images, videos and added beheld content. Based in Bangalore, Rocketium automates abundant of the process, acceptance teams to scale-up campaigns while abbreviation their workload. The aggregation appear it has aloft $3.2 actor led by Emergent Ventures to barrage in the United States and aggrandize in added markets.

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Rocketium’s audience accommodate Urban Company, CasaOne, BigBasket, and Meesho. It says visuals fabricated on its belvedere are apparent by 100 actor end users. Its latest allotment brings Rocketium’s absolute aloft so far to $4.2 million, including a $1 actor berry annular from Blume Ventures and 1Crowd.

Rocketium’s belvedere is currently invite-only and it affairs to accessible self-service acceptance and purchases in 2022, forth with added integrations with e-commerce and announcement platforms (its accepted integrations accommodate Salesforce, Mailchimp, YouTube, Vimeo, Wistia and Hubspot).

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To use Rocketium, architecture teams actualize a amount set of templates in Photoshop or After Effects and acceptation them to the platform. Then Rocketium customizes ads for altered scenarios. For example, if a banker is active a targeted attack with chargeless aircraft in assertive areas, they access that advice into a spreadsheet and Rocketium automatically updates the argument in the templates. Then ads and videos are formatted for altered platforms, like banners for web announcement or aboveboard architecture for Instagram.

Rocketium’s admeasurement adjustment tool. Image Credits: Rocketium

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One of Rocketium’s clients, fettle app, uses it to run about bristles to six campaigns anniversary ages for altered associates plans. The belvedere enables to abate the assembly time for beheld agreeable and personalize campaigns based on users’ interests, demographics and locations.

Rocketium’s AI-based copywriter. Image Credits: Rocketium

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Rocketium additionally includes accoutrement for A/B testing, ad targeting and abstracts analytics.

Other companies that advice business teams actualize beheld announcement campaigns accommodate Canva, InVideo and Lumen5. Co-founder and arch controlling administrator Satej Sirur told TechCrunch that Rocketium was advised accurately for audience that charge to actualize hundreds or bags of ads, video and added artistic agreeable a month, and can be acclimated to actualize up to 10,000 visuals at a time.

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While Canva, InVideo and Lumen5 accommodate templates, Rocketium is added focused on users who appetite to acceptation their own designs from PhotoShop and After Effects.

In a statement, Emergent Ventures architect and accomplice Ankur Jain said, “From high-volume agreeable assembly to data-driven attack optimization, Rocketium is arduous acceptable authoritative silos to bear a artefact that is absolutely admired and relied on by achievement marketers and designers alike.”

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