Instead of assuming up to your abutting affair in-person or through Zoom, what if you could send a conscientious basic simulation of yourself in your place? While such an advantage may assume like ambitious thinking, we’re now entering a new era of deepfake technology, which uses bogus intelligence to adapt or adapt the affinity of a person’s angel and voice, as a apparatus for workplace communications. Added companies are now application deepfake video technology for applications such as agent training, interactions with customers, and advertising.
And acknowledgment to a assembly of new deepfake startups, businesses accept the accoutrement to actualize such basic simulations in a amount of account for almost little cost. Synthesia, an A.I. video-generation tool, allows users to actualize agenda versions of themselves that can characterize PowerPoint presentations, construe accent into assorted languages, and serve as A.I. avatars. Another startup, Veritone, allows users to actualize and authorization deepfakes of their own voice. Rephrase.ai’s text-to-video apparatus enables businesses to bound actualize accumulated training videos featuring versions of their absolute employees. And Respeecher, a “deepfake for good” startup, offers cloning technology that can transform one person’s articulation into another’s for use in video games, movies, and added beheld productions.
Deepfakes belong to a broader class of A.I.-generated video and audio applications that the ball and tech industries accept been using for years. But deepfake technology itself isn’t exactly accepted for benign applications — it’s best frequently associated with animus porn and misinformation campaigns. A more actual affair for businesses that use deepfakes is that they worsen an absolute problem: the abridgement of animal alternation in the workplace. Especially today, aback abounding companies are alive to alien assignment indefinitely, delegating animal tasks to an A.I. video apparatus could undermine artisan morale. For companies that face that dilemma, it may be a acceptable abstraction to footfall aback and evaluate why you charge deepfake video technology in the aboriginal place.
Also, accomplish abiding such accoutrement supplement animal alternation rather than adapt it. For example, will watching a 10-minute training video be followed by a aggregation affair or one-on-one chat? Keep in apperception that the time A.I. video simulations save going over abecedarian training or annoying tasks could be acclimated for allusive aggregation interactions.
Here are a few means that companies are application deepfake technology to enhance their business.
1. Reach clients in assorted languages
Imagine actuality able to angle abeyant customers in German and Japanese, after speaking a chat of either language. Some companies are alms the adeptness to construe video presentations into assorted languages. For example, Synthesia’s belvedere offers added than 40 altered languages and altered genders, from a macho Bengali articulation to a changeable Danish voice, which can be seamlessly added to your beheld deepfake’s presentation. A.I. startup Flawless has a apparatus that allows assembly studios to actualize deepfake dubs of the dialogue from films and shows.
2. Actualize training videos
New agent acclimatization usually requires someone from animal assets to airing workers through the capacity of their bloom allowance plans, office perks, and added aggregation policies. To save time onboarding every new accumulation of employees, businesses can instead actualize alone deepfake videos. Some notable examples acclimated by Synthesia accommodate videos on how to appeal time off and book a ticket for IT help, as able-bodied as ones that airing new hires through first-day orientation. Amazon, Google, and EY are all Synthesia clients, while Rephrase.ai has created employee training videos for Zappos.
3. Enhance chump alternation and advance your aggregation
While the text-based chatbots used for chump alternation accept continued been ubiquitous, a deepfake video chatbot can accomplish such exchanges feel added personal. Companies can record videos that will acknowledgment a ambit of chump questions, while chatbots can additionally be acclimated to affectation applicant testimonials, authenticate products, and accomplish leads. Some businesses alike use video chatbots for recruiting: Maggiano’s, Randstad, and Cathay Pacific Airlines, for example, accept acclimated HireVue, a video-based chatbot platform, to acceleration up their hiring processes.
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