NEW YORK, July 20, 2021 /PRNewswire/ — Braze, the absolute chump assurance platform, today appear several new artefact and affiliation updates that accommodate brands with greater ascendancy of their first-party data, arch to smarter controlling and added abundant outcomes spanning engagement, retention, and revenue. The Affix platform’s new offerings acquiesce brands to collect, arrange and actuate their abstracts with ease, adapting to different chump preferences and responding to connected alive behaviors. 

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“In adjustment to booty advantage of the new opportunities that lie ahead, brands charge future-proof their businesses for acceptable growth,” said Kevin Wang, Senior Vice President of Artefact at Braze. “Renewed bread-and-butter optimism presents acute expectations and added antagonism for chump attention, and these new offerings will advice brands drive business advance beyond engagement, retention, and revenue.”

Build Chump Trust With First-Party Abstracts Capture

Brands will now accept new means to actuate first-party abstracts through admirers analysis and bulletin personalization, while actual adjustable with evolving aloofness requirements. One of the key additions are In-App Bulletin Surveys, which are easy-to-use analysis templates that empower brands to seamlessly aggregate chump preferences, attributes, and acknowledgment as allotment of a web or adaptable experience. This allows brands to put these new insights to assignment as allotment of accepted or approaching campaigns. 

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Braze has additionally connected to aggrandize its accomplice ecosystem to affix disparate chump abstracts with four new all-around chump abstracts belvedere (CDP) partners: Adobe, Amperity, RudderStack, and Treasure Data. Brands can use these real-time integrations to boldness chump identities at scale, body absolute chump profiles and ability added alone chump engagement.

“Together, Affix and Amperity action a deeply chip band-aid that empowers brands to anatomy a holistic 360-degree appearance of their customer, act on insights and bear awful alone campaigns at scale,” said Kabir Shahani, CEO at Amperity. “Our accord in the Affix Alloys accomplice ecosystem helps our alternate barter alleviate the accurate bulk of their first-party abstracts to accomplish stronger business outcomes.”

Uncover Added Insights to Maximize Conversions

New updates accept been added to Affix Reporting and Analytics, acceptance users to accretion alike added insights to address on accomplished performance, actuate capability and drive bigger outcomes:

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Orchestrate Dynamic Campaigns With Ease

Braze has fabricated updates to Canvas, its adventure administration tool, as able-bodied as its SMS/MMS channels to abridge and enhance brands’ workflows. Canvas has additionally apparent the barrage of added apparatus and chart capabilities to accomplish adventure architecture faster and easier. This includes Experiment Steps, a new affection which empowers brands to A/B analysis and optimize alone messages, paths, and added throughout a chump journey. 

New MMS Acquaintance Cards accept been added to accredit Affix users to accelerate cast acquaintance advice anon to barter via any MMS message. Recipients can again save MMS Acquaintance Cards to their acquaintance list, which allows them to admit who is extensive out to them, basic stronger cast recognition.

For added advice on this artefact release, amuse go to: https://www.braze.com/resources/articles/braze-summer-2021-product-launch

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About Braze

Braze is a absolute chump assurance belvedere that admiral accordant and memorable adventures amid consumers and the brands they love. Context underpins every Affix interaction, allowance brands advance animal affiliation with consumers through alternate conversations beyond channels that bear bulk bound and continuously. The aggregation was called a Leader in Forrester’s 2020 Adaptable Assurance Automation Wave™ address and was accustomed as one of Inc. Magazine’s Best Workplaces two years in a row. Affix is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn added at braze.com.

Contact: press@braze.com

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SOURCE Braze

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